Eric Hicks. Without a single doubt he is and was one of the most influential people in ebikes. From my point of view, Hicks brought toxic masculinity to ebikes more than any other person. So he brings the politics of division and a version of the culture wars to the ebike arena.
I wrote a basic piece about why DIY mattered, which went in his online magazine. It was XX reasons to build an ebike. He used it on the Home page of his website for a lot of months. He didn’t pay well, and he paid in store credits. I think it was $300 per article. He was toying with the idea of giving me some sort of editorial control over the magazine, but he seemed like someone who would never give up control over anything. I wanted to do a story on a brilliant carbon ebike (DIY, BBS02) with a Rohloff hub and very upscale components, throughout. He just resisted and resisted. It wasn’t his baby. Toward the end, I had a two hour phone conversation where he was just selling and selling, trying to gain control. I sent an article about how ebikes needed to stay within the power limits, and go to real off road status if they wanted to do high power. It was never published.
He could not let go. Narcissism, I’d guess. That was my experience. The last article I wrote was about batteries, and how they could be assembled cheaply, charged easily. He did publish this, reluctantly, but he never paid me. I pursued it a couple of times, but I am thrilled to have the guy as an enemy. We are in almost complete disagreement on where ebikes should go.
It will be interesting to see if Luna has a great relationship with Bafang, over the long haul. Bafang and Eunorau, a US ebike company and partner, but clearly out of China, are sort of fudging the BBSHD and the M numbered versions. It isn’t clear who gets CAN bus and who has an open battery. Luna makes it sound like they have a great relationship with Bafang and they can sell products that may not be available to other companies. I don’t want a 2000 watt motor with the Mr. Macho programming. But a lot of people do. The problem is, the door Luna opens will lead to more and more cycles like this, sort of like an ebike, but not really, and no way to make it legal. Luna has much better copy writers now. They make this bike seem really special. It’s a niche, people who want to pretend to be an EMTB but with a lot of power.\