GypsyTreker
Well-Known Member
The problem these smaller ebike brands have to solve is how to generate ongoing revenue apart from sales in order to support a more robust service model.
The experts here should know but what is a reasonable annual cost to maintain an ebike? Unlike some consumer electronics that sell you on a warranty program you rarely need, some type of maintenance program in conjunction with an LBS network may bridge the gap from a customer service aspect and a revenue stream for both the LBS and the maker.
I guess that’s what the higher end brands are doing. I have no idea as this whole bike and ebike industry is new to me.
It seems to be a mostly amateur approach for many of the smaller on-line outfits. I had mentioned to one company that some swag (tshirt, hat, stickers) was a cheap way to get some branding via end user. My conclusion, these guys are not long term models. The big boys, Giant, Trek, Specialized have the network in place but still come off as uncommitted to eBikes. I can remember Hondas step through 50cc. You meet the nicest people on a Honda campaign, the one that almost put HD out to pasture. As for entry, low end, on-line Rad and Sondor seem to "get" marketing. Pretty sure 10 years from now their names will be in the mix, possibly absorbed as a Big guns low end brand. Its exciting to watch it all unfold.