It could be a good idea. EU has got used to mid-motors. If Rad can find a 250 W Bafang mid-motor that is equal on performance with the big players, that could be a way to go. They need to win Germany first. 2020 sales of traditional bikes were 3.1 million, and it was 2 million of e-bikes.
Germans buy roughly four million bicycles annually.
www.statista.com
There was an article (cannot find it now) in which high Yamaha officer promised entering the European market through the Yamaha dealer network. Nothing seems to happen though. Now, are Rad bikes Chinese imports? If they are, the EU was keeping such imports out. Rad Power EU looks like backdoor for such imports.