Cyklefanatic
Well-Known Member
![lunacycle.com](https://cdn11.bigcommerce.com/s-9vkjq73s/products/1724/images/13700/surron_white_watermark__91786.1719321638.500.750.jpg?c=2)
Surron X Bike (Black Edition)
We are the USA distributor of this fast and fun dirt ebike.... buy it from the source! We have the newest bikes at the best price.
![lunacycle.com](https://cdn11.bigcommerce.com/s-9vkjq73s/product_images/lunacycle.png?t=1473457713)
Or maybe the real question is why are ebikes so expensive? Luna cycle is selling SurRon electric motorbikes for $3,400. That includes a massive battery, powerful motor, long travel front and rear suspension, 4 piston disc brakes, wide knobby tires, a solid frame and much more. Ebikes pale in comparison at that price point with many ebikes costing thousands more.
I think that the reason SurRons are so cheap is because most bike manufacturers only design the frame and buy everything else from all the same usual suspects. There is very little engineering going on and everything goes through several rounds of mark ups before it reaches the consumer.
What we need is an ebike manufacturer willing to design almost the whole bike, motor, frame, brakes, electronics and suspension. It works for motorcycles so why not bikes?
Honda didn’t develop its brand by designing only the frame and buying everything else. Honda took pride in its engineering, it’s motors, it’s transmissions, it’s suspension and good value for money. We are all paying a high price for the current boutique nature of the ebike industry.
it will take deep pockets, good engineering and persistence but the first company to take that approach will crush the competition.
As soon as a SurRon comes along and rethinks the business model for ebikes everyone else will disappear and we consumers will get better cheaper bikes.