I have had the opportunity to work a little bit with Eric at Luna, and I really, really like him. He has the wild passion, dedication, and thrust that warrants a great deal of respect. Luna used to be able to tout the 'value' proposition a couple of years ago, but the ebike industry, like everything else in life, changes rapidly. Now you have more players that are taking the industry seriously and bringing with it differing trends in market placement, etc. So I agree, I don't think they play in the 'best bang for the buck' arena anymore. Heck, I was all set to go with a Luna bike, but the CCS just came up with a winner in the value category, with my particular needs/wants in mind.
With Luna I think you will see them focus more and more on the higher power niche market. And you know, I really hope they do well there. I love to see guys like Eric at Luna and Tora at Juiced push the envelope of things. We need more innovators/marketers like them in this day and age. I want to see them all succeed in their respective spheres.
Heck e-bikes might not just be a fun niche hobby. It might seriously, legitimately be something we need to help ease up on our environment a little bit. That's why I bought one. Each time I commute on my CCS I honestly feel I'm helping just a tiny, tiny, bit...and I like that.