I read the article and it mention new sprockets, spiders, and belt guards (I would hardly consider these worthy of a claim for new ebike components). The icing on the BS cake was this statement: “...., we have strategically realigned our business development strategy to more effectively target and serve each of these industry segments.” It's hard to say less than that in any sentence.
I was hoping to read about maybe new belt technology or materials that extend the cycle life of a belt or enable them to be made at a lower cost. Nope, I got new that they re-arranged some executive chairs. Wow that's news.