Beautiful shop...and a perfect fit for your SB location. Congratulations. But don't be a stranger here. Our community is a blend of members including a number of dealers and manufacturers. You might learn a few things about your competition here and you'll no doubt be able to help build the knowledge base here, which benefits everyone.
For those unfamiliar, Santa Barbara is about as tony (and expensive) a CA town as you'll find. Hope Ranch and Montecito, bordering the two sides of downtown Santa Barbara, are the preserve of oil executives, movie stars and famous authors. The 400 block of State St. - the main drag with its oh-so quaint historical Spanish motif - is a prime location for any business and no doubt comes with high-priced lease rates. So no, this is not where you should expect to get sub-MSRP pricing nor where the web-based businesses hang out. But it's a superb area for biking of all types!