In terms of taking personal responsibility, and to reiterate, If you care to file a concern about false or misleading advertising find this FTC complaint template as it can be used by you as a starting point;
The "Storm-Sondors crowdfunding" campaign has been centered around the sale of an electronic bicycle being sold to consumers for $499 ( $599 and then $649) This campaign has raised near $5,290,000 in several weeks based on false representations made to the public and members of the press.
The product being sold is a known product with clearly documented parameters. Materially false and misleading statements were made as part of this campaign to include range, weight, specification, legality of operation and expected performance.
Illustratively, the most brazenly-false representation made pertains to a claimed range of 50 miles versus a reality of approximately 15 miles or less. This claim has been widely published through advertisements appearing on the internet. This claim, among with many others that have been made, is and are irrefutably false. The parties involved in this offering, individually separately together or in part, including Storm aka Sondors ebike, Indiegogo, and/or Agency 2.0 have continually refused to remedy the gross inaccuracies of this offering.
On April 9th 2015, a lawsuit alleging fraud was filed by Agency 2.0 against Storm-Sondors for failure to pay for services rendered. This lawsuit represents an additional risk to the delivery of a product that was purchased via crowd-funding.
Consumers have been led to falsely assume, and have been
deceived through implication, that this business would meet all standards and would be a going concern and thus be able to warrant this product. Should a product be delivered, no assurance exists that consumers will be able to find recourse in terms of either support or product liability. Additional, no assurance exists that this product will meet regulatory requirements pertaining to bicycles, electric bicycles, or lithium batteries. In this regard, false assurance was given by all three parties at the time of sale and in follow on communications through the Indiegogo platform both individually and in synergy with each other.
I hereby ask the Federal Trade Commission act in the public interest by remedying this situation through litigation against all three parties.
https://www.ftccomplaintassistant.gov/GettingStarted?NextQID=251&Url=#&panel1-8#crnt
If you like, copy this post and send it to the FTC.. (or write your own based on facts) In the text name three parties.
Sondors ebike c/o Indiegogo 965 Mission Street, 6th Floor, San Francisco, CA 94103.
Indiegogo 965 Mission Street, 6th Floor, San Francisco, CA 94103.
Agency 2.0 co Indiegogo 965 Mission Street, 6th Floor, San Francisco, CA 94103.
Then copy your complaint against the three parties to the CA Attorney General with this form;
https://oag.ca.gov/contact/consumer-complaint-against-business-or-company