Unfortunately, it has cost them a sale. My wife was looking at a Pace 500 or a Level. She decided to wait until I received my Level to decide, as she had only briefly tested the Pace 500. The high rate of acceleration combined with the lowest PAS setting still going 12-13 mph, caused her to decide that neither model was for her. Previous to the Aventon, she had tried a few other bikes. None of them scared her like the Aventon did. They really need to rethink the acceleration curve and PAS setpoint span.