You know, it's interesting. I had this whole discussion with my fitter today about how
specialized and other big bike companies direct to consumer model is killing bike shops as they no longer make the sale. And, while that is true to an extent, there are tons of stories like this where a local shop fell on its face. I like my local bike shop, and I would buy from them if I could. But between stock issues and better return policies, it is really hard to justify. We live in a direct to consumer world. Ultimately, a methodology that allows that *and* supports bike shops will have to exist for the bike industry to thrive. Car dealerships are starting to go through the same problems (pushed by Tesla).
Aside on that conversation with the fitter: I was talking to him to get advice on sizing for the tero x. And he also sells bikes (of course). So I told him what I was looking for and he didn't have an option and basically said the tero x is good and he doesn't have anything that competes with the feature set. That's the *other* problem. Effectively, I can't buy any of the bikes I am interested in a bike shop near me. No choice but to do direct to consumer. Is it a chicken? or an egg. I can't tell.