I read about them all, the prestigious brands. Rode a bunch too. Was really close to buying a Bulls E-STREAM EVO AM 4 27.5+ (love the Brose motor). But could never quite get the value of the Motobecane HAL 5, from "that" internet company, out of my mind. Spent a year going through this evaluation.
Finally did a mental exercise. I imagined a person placing the Bulls & Motobecane in front of me and saying, "You can have either one of these bikes." "Bulls, baby!" I'm thinking. And then this imaginary person adds, "But if you take the Motobecane I'll also give you $2400." $2.4 can buy a lot of accessories, tools, and other gear that a newbie (or re-entry guy like me) is going to need. Decision made. I took the risk and pulled the trigger on the no-name, internet bike.
Don't get me wrong. I didn't buy the MB just because it cost less. The components are very good, and usually found only on very high quality e-bikes. I like the Shimano E8000 motor for it's size and weight, and it has plenty of power. Plus, for me, the power and gear shifters are tough to beat for the symmetry of function, and the compact display is well positioned, bold and concise and easy to read at a glance--these are primary touch points that make or break the pleasure of the ride, whether you're riding hard or easy. (Would love to see the Brose S with the Shimano shifter and display, but...)
Thought it would take a couple of weeks to be delivered. It arrived in 5 days. No damage, no problems. The only real assembly was to bolt the front disc to hub, bolt the front brake to Pike fork, place the front wheel into the fork, and adjust the handlebar. And the pedals; had to screw those into the cranks.
Frankly, I am impressed with product and very happy with the purchase. I really thought I'd see some evidence of "cheapness", but fit and finish is good. They obviously didn't put any money into cool paint and graphics, but the worst you can say is that it has the Motobecane name on it in a few places. The hardest part was adding the LEV Integra dropper. Yes there is a spare entry into the frame for the internal cable routing (as their page states), getting a cable to pass through the intended route, however, it is very difficult. In the end, I got it done. But I will say that there is value in buying a bike with the dropper installed; it's pain in the ass to DIY, at least for the first time out. I weighed the bike today. 48lbs 8oz; a good 4-6 lbs lighter than I expected based on the weights of higher priced competition.
Bottom line: The MB is a great value for a full suspension, full Shimano XT level, Rockshox-equipped e-mtb, especially for a rider new to e-mtb. It arrived in fine shape and base assembly was simple. If you've been riding and already have all the gear and tools needed to ride and maintain all the components on these type of bikes, then spend the extra for a premium name brand. For me the "internet bike" saved me enough to outfit the rest of my kit.