@Chris Nolte has a nice video roundup of 2020 models of some of the step-through bikes sold at his shops
'Liv is the only comprehensive cycling brand dedicated solely to women. In everything we do, we put women first '
Yes, this appears to be a 2021 Rove E+ model similar to the Liv Amiti E+ but presumably meant more for paved trails, same 4 frame sizes, but without the headlight, different saddle (comfort vs sporty), different brand fork, added bottle cage bosses, and a lower power motor SyncDrive Core (50nm) vs the SyncDrive Sport (70nm) on the Amiti. With Giant in the US decontenting commuting accessories such as the fenders, lights, and rack from Giant, Liv, and Momentum ebike models over equivalents sold in the rest of the world, I expect they're aiming for the recreational rider.Are they a subset of Giant?