As an original backer, it's hard to state how disappointed I am with the never ending delays. Next month, it will be 5 years since I joined the campaign. I backed it because I have a brompton and there are no easy solutions for adding e-assist. Now we're told to tout this product even as we're told to wait for fulfillment. Also, not finding sufficient video reviews does not inspire a whole lot of confidence. Not sure why they don't make one available to electricbikereview for a review so that they can increase their visibility. They did in 2014 when he was working on the prototype.
Here is the latest update from Jeff:
Hello ShareRoller Indiegogo backer:
We sincerely hope this email finds you well in this challenging period.
First off, we absolutely need to apologize for the long gap in communication on our end. Even though these are unprecedented times, 8 months is far too long to go without an Update and we are very sorry that it slipped for that long.
Since we last wrote in January, we've faced significant challenges and uncertainty as a result of the Covid-19 epidemic. First, our suppliers in China failed to restart March 1st as expected, which left us short of key part inventory for months. Then by late March, our US and EU suppliers were hit with the same shutdowns and delays, and eventually even our in-house operations had to be curtailed. At the same time, new orders all but dried up for several months as lockdowns swept the country.
With the economic cost and disruptions of the March-May period, it then became clear that our downtown NYC location was no longer viable. Not only was it quite expensive, but we weren't even able to see customers in person, meet with press, or host investor meetings. Plus, the safety of the ShareRoller team was at heightened risk in an office location, and after all, who wants to wear a mask riding to work...
So we began the long process of relocating company operations to a lower-cost facility far outside the urban environment. And unfortunately, that consumed our entire summer and shut down production for well over a month. Moving a hardware manufacturing operation is a pretty massive task, especially when dealing with PCB manufacturing equipment and a 3D printer that weighs 1,500lbs…
But at long last we are finally back up and running, in rural New Jersey amidst mountain trails and fresh air. We have cut our overhead costs dramatically, yet we have much more space for design and manufacturing, and a great environment for continuing R&D. We hope to share pictures of our new setup soon.
Unfortunately, the combined dislocation of Covid shutdowns and a company move have set us back quite a bit on our Indiegogo Perk fulfillment plans. Both orders and production year-to-date have been far below our outlook in January, and as a result we have made disappointing progress on shipping Indiegogo Perks. This has also left us with extremely limited reserves to fund production of Indiegogo units.
So we must continue to rely on new order growth to fulfill Indiegogo Perks. We realize how frustrating it must be to see new customers receiving OneMotors before yourselves, after all you were our first supporters and absolutely deserve your units first. And if we were in your shoes, that is exactly what we would expect. But much as it pains us to do so, we have no choice but to ship new Orders as they come in, and utilize the profits from those sales to fund production of Indiegogo units. We promise you that we will not take a single dollar of profit out of the Company until every last Indiegogo Perk has been fulfilled.
As for when you can expect to receive your Indiegogo Perk, well that unfortunately depends on how fast our new orders progress. After the shutdowns this Spring, we have seen modest recovery in orders, but volume is still barely above breakeven levels, which leaves us very little profit to allocate to Indiegogo unit production. If our monthly new orders grow however, that can change quickly as since we're covering overhead at current volumes, all gross profit of incremental units will go to production of Indiegogo units. So, fingers crossed that monthly sales continue to grow, and grow FAST!
We'd really like to promise that we'll get through every Indiegogo Perk before the end of the year, but we simply don't have enough visibility on new orders to predict that with confidence. So all we can say is that we will do everything that we can to get through the Indiegogo backlog as quickly as possible and reiterate that every dollar of new order profits will go towards building and shipping IGG Backer units. And in the meantime, we will be sure to do a much better job on the communication front!
We are sorry that we do not have better news to share, but we remain committed to fulfilling every last Indiegogo Perk as soon as we can, no matter how long it takes us.
Jeff Guida & The ShareRoller Team