On YouTube.com, Court from EBR posts a video on 9/25/2018. The title is:
I Get Paid for Reviews... Here's How it Works #TruthInAdvertising
On BikeForums.net,
linberl 08-05-19, 11:56 AM wrote:
"Excited to hear that 1M is going to be getting a unit off to EBR for a review in the next several weeks."
On EBR forums,
Lin B wrote on 9/12/2019:
"EBR (Court) now charges suppliers for reviews. 1M is reinvesting every dime into product improvement (they just bought and installed a new high-end 3d printer). Supplying units to less popular review sites probably isn't going to generate enough to compensate for a lost sale. At some point, they will likely have Court review (he reviewed the Shareroller initially, but his reviews were free at that point, I believe)."
On EBR forums,
Lin B wrote on 9/28/2019:
"OM isn't a big enough brand to be reviewed by bike magazines or the major websites. Court charges to review devices on EBR."
Question #1: Lin B, why were you excited to hear that 1M was getting a unit off to EBR for a review? You and/or 1M knew that Court charged for reviews; he had already said so on YouTube. Even knowing that Court charged, you still expected a review, so 1M was going to pay on 8/5/2019 but not on 9/12/2019 when you act surprised by the idea that Court charges.
Question #2: Is this an idea you heard from 1M: "Supplying units to less popular review sites probably isn't going to generate enough to compensate for a lost sale."?
Follow-up Questions to #2: Why would that be a "lost sale"? You mean they can't sell that one unit they sent out for review so THAT is why they can't send out units? They can't sell the videos they spent so much time and money making either--are those videos "lost sales," too? Are all the marketing materials "lost sales"? You do know that the cost of producing the units is a fraction of the retail price, so the cost of sending out a unit for review is an appealing marketing tool that quite a few (nearly all?) companies use quite successfully. Those companies do not put those units in the category of "lost sales"; those are marketing costs. Even Five Guys, the burger place, that famously "doesn't advertise" spends heavily to market their product by "word of mouth." How? One part of the strategy is that they get glowing reviews from 3rd-party, independent reviewers; Five Guys then shows off all those great reviews.