Effective today Jan. 31, Rad is permanently rolling back their prices to pre tariff pricing. This will also apply to any bike purchased since Jan. 1, 2019. This company is great.
The official text reads "In August of 2018, the sudden 25% tariff imposed on electric bikes shook the entire ebike industry. Almost overnight, manufacturing became much more expensive, leaving nearly every ebike company with two options: raise prices or risk going under. We found a way to absorb much of the tariff ourselves, but our customers were still impacted as it caused the prices on all our ebikes to raise by $200. As a company whose mission it is to maximize the accessibility of electric bikes, this absolutely crushed us. We’ve worked so hard to provide our customers with reliable, high-quality, and affordable electric bikes so the notion of needing to increase prices went against everything we stood for. Starting today, January 31, 2019, we will be absorbing 100% of the tariff on electric bikes and dropping prices on all ebike models by $200 to their original, pre-tariff prices! Any ebike that was $1,699 is once again $1,499 and any ebike that was $1,799 is back to $1,599. As our continued commitment to supporting our customers, we will also be offering price-matching for anyone who purchased an ebike between January 1, 2019 and January 31, 2019 (this will be done automatically and requires no action on your part)."
The official text reads "In August of 2018, the sudden 25% tariff imposed on electric bikes shook the entire ebike industry. Almost overnight, manufacturing became much more expensive, leaving nearly every ebike company with two options: raise prices or risk going under. We found a way to absorb much of the tariff ourselves, but our customers were still impacted as it caused the prices on all our ebikes to raise by $200. As a company whose mission it is to maximize the accessibility of electric bikes, this absolutely crushed us. We’ve worked so hard to provide our customers with reliable, high-quality, and affordable electric bikes so the notion of needing to increase prices went against everything we stood for. Starting today, January 31, 2019, we will be absorbing 100% of the tariff on electric bikes and dropping prices on all ebike models by $200 to their original, pre-tariff prices! Any ebike that was $1,699 is once again $1,499 and any ebike that was $1,799 is back to $1,599. As our continued commitment to supporting our customers, we will also be offering price-matching for anyone who purchased an ebike between January 1, 2019 and January 31, 2019 (this will be done automatically and requires no action on your part)."
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