Although there may be some marketing BS, to be fair though, ebike frames do look much thicker than non-ebikes.
When I walked into the Pedego store, I could tell right off the bat that those bikes' frames are much more heavy duty and thicker (just like any other ebikes).
Did all the ebike companies unnecessarily made thick and heavy duty frame just for the sake of marketing BS so that they could tell their customers how strong their frames are? I don't think so..
Bicycle companies spend a lot of time and money testing their frames. Those testing equipment aren't cheap. And takes a lot of time.
Because those DIY ebikes you built with cheap frames, do you know exactly how much force it can sustain?
They may be holding up fine right now (just like other DIY bikes) but some people are willing to pay for more sturdier frames.