byunbee
Well-Known Member
I was watching the first impressions video of the "Babymaker" on Indiegogo and it got me thinking, "why is everyone so impressed with this ebike when there a so many other ebikes that are much better in comparison?"
The conclusion I reached is that FLX is targeting people that have never ridden an ebike before in these videos. I know that the first time I rode one, it put a big smile on my face and I too was extremely impressed. They have some good insightful marketing folks at FLX. I think other ebike manufacturers should also take note of this marketing strategy while they can. It's not a misrepresentation by any means, but understanding the market and taking advantage of the current consumer base's lack of experience (or ignorance) regarding ebikes. Sometime in the future a lot more people will have experienced ebikes and won't be so easily impressed.
My impression is that the new ebike manufacturers that are active on EBR like @Ravi Kempaiah and @pushkar seem to be primarily focused on ebike enthusiasts which is great since they are both producing quality products that raise the bar and all of us on EBR appreciate their care and thoughtful approach.
![Star-struck :star_struck: 🤩](https://cdn.jsdelivr.net/joypixels/assets/7.0/png/unicode/64/1f929.png)
I sincerely would like to see both succeed in a major way and maintain business longevity, so hopefully they start putting more effort into marketing strategy and get their brands out there to the masses. ![Globe with meridians :globe_with_meridians: 🌐](https://cdn.jsdelivr.net/joypixels/assets/7.0/png/unicode/64/1f310.png)
Please note that these are just opinions and personal speculations, and not meant to offend anyone.
The conclusion I reached is that FLX is targeting people that have never ridden an ebike before in these videos. I know that the first time I rode one, it put a big smile on my face and I too was extremely impressed. They have some good insightful marketing folks at FLX. I think other ebike manufacturers should also take note of this marketing strategy while they can. It's not a misrepresentation by any means, but understanding the market and taking advantage of the current consumer base's lack of experience (or ignorance) regarding ebikes. Sometime in the future a lot more people will have experienced ebikes and won't be so easily impressed.
My impression is that the new ebike manufacturers that are active on EBR like @Ravi Kempaiah and @pushkar seem to be primarily focused on ebike enthusiasts which is great since they are both producing quality products that raise the bar and all of us on EBR appreciate their care and thoughtful approach.
![Clapping hands :clap: 👏](https://cdn.jsdelivr.net/joypixels/assets/7.0/png/unicode/64/1f44f.png)
![Star-struck :star_struck: 🤩](https://cdn.jsdelivr.net/joypixels/assets/7.0/png/unicode/64/1f929.png)
![Smiling face with hearts :smiling_face_with_3_hearts: 🥰](https://cdn.jsdelivr.net/joypixels/assets/7.0/png/unicode/64/1f970.png)
![Globe with meridians :globe_with_meridians: 🌐](https://cdn.jsdelivr.net/joypixels/assets/7.0/png/unicode/64/1f310.png)
Please note that these are just opinions and personal speculations, and not meant to offend anyone.