D
Deleted member 4210
Guest
Timpo, this scenario happens at my shop every single day, on nearly every appointment, where the person buys an ebike on the spot, or makes a deposit, and none of my brands are Trek. They are Surface 604, Aventon, Batch, Magnum, IGO, Bagi, Qualisports, NCM, Biria, and more recently added Linus, Yuba (for Cargo ebikes), and Nireeka. I could name 10 other shops just off the top of my head, who also do not have Trek, or Giant, or any of the so called 'big brand bike names' who are just as successful if not more successful than my shop is. I do over 500 ebikes a year now. There are a number of them that are over 1000 sold annually, and those are not Pedego stores either, which has had massive marketing efforts long before many of these other brands you mention came into existence. So what exactly is your point again ? You know one lady who did that... I know more than a 1000 who bought from me that exact same way. No hesitation at all, about the brand, or the purchase decision, with no multiple return visits, other than to pick up their ebike if it wasn't already on the floor, and ready to go. Heck, Rad is only a known 'brand' in the past few years, due to them spending in excess of $100,000 per month (number supplied to me 3 years ago from a confidential source) on Google Adwords alone, and that advertising budget is likely even higher now that they are north of $250 million annually in sales. Those so called BIG name brands aren't doing as well as you speculate, or as many often speculate. There is a Trek store, who is south of my shop by only a few miles, right in the heart of a major suburban community, with very significant regular bike sales and many years here, with a very modern and up to date store, and they started selling Trek ebikes and Electra ebikes a little over 3 years ago, and in 2018 they sold 25 ebikes. In an entire year. I've had week sales numbers far higher than that number. (My first full year selling ebikes, from my garage, and very part time, I sold 52 ebikes). And this is a TREK store selling 25 , 2.5 years after I started doing it from my household garage. They are in a significant market, with pretty darn high household income. The local Giant shop hasn't done much better. And its easy to tell, when either of them only have had around a dozen on their floor at any given time (pre-Covid), in floor space mostly dominated by regular bikes. When/IF either of them start having 75 to 100 ebikes on their floor, then I MIGHT start worrying about them as serious competition.
Last edited by a moderator:
