BULLS E-bikes for 2018 - Massive 100+ lineup

[Ravi Kempaiah]

Ever since I researched the history of BULLS in 2016, I have been bugging them to bring in more models to the US market. This is their 2nd year and have substantially increased their offerings for MY 2018.

They don't attend EUROBIKE just like Trek, Giant or Specialized. They have their own in-house show for people to attend. They seem to be the only manufacturer who works with all major motor suppliers i.e., Bosch, Brose, Shimano, and SR Suntour. Their offerings for 2018 is just massive. Only some relevant models will be making its way to the US market but it is amazing to see all these great designs and varieties. They have just about every kind of bike one can think of. Makes you wonder how advanced the market is in EU!

Enjoy these eye candies!

 

[Ravi Kempaiah]

Some more awesome looking bikes.

 

[itsaulgoodman]

Very nice looking bikes! I like the motor mount orientation, looks clean.

 

[MisterM]

Bulls needs to work on their dealer network. Here in the Bay Area there are very few dealers, and very limited bikes in stock to test. Considering their huge number of quality bikes, it's a pity not to be able to test ride a wide selection. Bulls need to open regional ride/sales centers that carry a full range if they want more market share - they're late to the market and the best dealers seem to have been locked up by Specialized/Haibike etc.

Honestly, why manufacturers don't band together and open up regional ride facilities in abandoned big box stores so they can all showcase their bikes together is baffling - the ebike market has so much potential, but suffers from fragmentation and poor dealer networks.

 

[Nova Haibike]

For a retailer, 100+ models is an inventory nightmare.

 

[jazz]

Dang, Bulls went "Bulls Out!"

 

[MisterM]

For a retailer, 100+ models is an inventory nightmare.

.

Definitely a nightmare for dealers, but it's a boon for consumers IF there were stores you could test them all in one place.

The ebike industry needs to get its act together. Way too many small shops with a desultory selection.

 

[bob armani]

This is like the Jay Leno's garage of E-bikes! Bike porn at its best. Love how they integrate the motors into the frames.

Now we've got Haibike and Bulls with tons of models and choices. Who's next to follow suit.

 

[p0ppyman]

Bulls needs to work on their dealer network. Here in the Bay Area there are very few dealers, and very limited bikes in stock to test. Considering their huge number of quality bikes, it's a pity not to be able to test ride a wide selection. Bulls need to open regional ride/sales centers that carry a full range if they want more market share - they're late to the market and the best dealers seem to have been locked up by Specialized/Haibike etc.

Honestly, why manufacturers don't band together and open up regional ride facilities in abandoned big box stores so they can all showcase their bikes together is baffling - the ebike market has so much potential, but suffers from fragmentation and poor dealer networks.

Agree on lack of Bulls dealers in the Bay Area.

 

[Alphbetadog]

I always thought Bulls was a enigma. In Europe and North America they direct market their line of push bikes where their name is mud with dealers. However, they are trying mostly unsuccessful to establish a decent dealer network when it comes to their ebike line. Despite having a decent quality and innovative product, I can understand why dealers would be reluctant to put effort into stocking product and building market share for fear Bulls would then decide to direct market this line too. I believe Bulls would be so much better off continuing to direct market ala Canyon & Commencal, but put effort in to a robust service network perhaps partnering with Velofix and others.

 

[bob armani]

I always thought Bulls was a enigma. In Europe and North America they direct market their line of push bikes where their name is mud with dealers. However, they are trying mostly unsuccessful to establish a decent dealer network when it comes to their ebike line. Despite having a decent quality and innovative product, I can understand why dealers would be reluctant to put effort into stocking product and building market share for fear Bulls would then decide to direct market this line too. I believe Bulls would be so much better off continuing to direct market ala Canyon & Commencal, but put effort in to a robust service network perhaps partnering with Velofix and others.

Alpha- 'Canyon & Commencal' Two of my very favorite brands with Velofix-Great partnership to get those sales moving. I really like that idea. Great call!

 

[Alphbetadog]

Alpha- 'Canyon & Commencal' Two of my very favorite brands with Velofix-Great partnership to get those sales moving. I really like that idea. Great call!

Yes, I really like the Canyon Spectral ON, and hope they become available in the US. Want to try the Shimano motor and that 29 front and 27.5+ rear. I'm not afraid of direct marketers as I don't mind doing my own repairs/adjustments as long as there is a good process if something major like the motor gets fracked.

 

[bob armani]

Yes, I really like the Canyon Spectral ON, and hope they become available in the US. Want to try the Shimano motor and that 29 front and 27.5+ rear. I'm not afraid of direct marketers as I don't mind doing my own repairs/adjustments as long as there is a good process if something major like the motor gets fracked.

Well said and fully agree. I have contacted the Denver office and they do not seem to have an ETA for the Spectra:ON. Kind of unique in comparison to the Focus Jam2 or the Commencal Meta Power29. My choice would be narrowed down to the Meta or the Spectra IMO. Many of the Spectra models are sold out on the European site. Perhaps they are unable to meet supply and demand would be my best guess.