Just to advocate for the devil here...
There is another thread about bike sales here where the current research suggests that the majority of people purchasing bikes are either looking for kids bikes, or purchasing from big box stores. Also that people are wanting bikes in the $500-800 price range. Also that bike shops are losing money having to discount process so steeply to compete.
So, with most folks buying from big box, and bike shops losing money, at what point does the lack of customers continue to qualify a business for "essential" status? That's an honest question. And it doesn't factor in possible virus spread risk - another issue.
Every business would like to be considered essential, but, at some point the lack of customers and/or the level of infection risk demonstrates that many, in fact, are not.
Might this be the case, here?