Here are my light-hearted comments on Riese & Muller e-bikes
Fancy an iPhone with hardly any dealer/service network, hard to obtain in the preferred configuration, one for which you need to wait for a long time, and very expensive. That would be the R&M. Owners who spent so much money, time and effort to get their "e-bike iPhone" are among the most loyal users. They have never tried an Android phone such as Samsung because the R&M reputation and price is second to Apple. The fact the proprietary e-bike depends on two companies: R&M and Bosch E-Bike (as well as on Rohloff, Enviolo or what not) will not make the R&M owner complain. R&M is simply the best
There were two EBR Forum users who were heavy and loyal R&M users who also owned Trek e-bikes. Whenever any of their R&M broke, they had their Trek as a spare. Necessary to mention, Alaskan was the president of the R&M User Club on Facebook. David Berry was just riding his Homage
s for many thousand kilometres a year. None of them spared the R&M when their R&M e-bikes deserved some bashing. Unfortunately, neither Alaskan nor David Berry are together with us anymore.
@Ben J made an excellent analysis in the post #5. I could see an R&M Roadster in London, and I wondered why that e-bike should be better than my Specialized Vado. Gazelle e-bikes have great following now as well.
Riese & Muller is a respected brand with a great following, especially in the countries where obtaining a classy e-bike is not obvious (Australia, New Zealand for instance). R&M owners will love their e-bikes. But iPhone users love their devices, too
You may also think of a Tesla that often comes with the body chipped under the paint...
Please do not kill me