AUSTIN-BASED ROCKET ELECTRICS OPENS FIRST BOSCH-POWERED RIESE & MÜLLER ELECTRIC BIKE TEST CENTER AT

AUSTIN-BASED ROCKET ELECTRICS OPENS FIRST BOSCH-POWERED RIESE & MÜLLER ELECTRIC BIKE TEST CENTER AT 2ND STREET DISTRICT

Second Location Will Cater to Downtown Dwellers, Commuters, and Businesses

Austin, Texas (Oct. 25, 2017) – ROCKET ELECTRICS, Austin’s first all-electric bike retailer, is thrilled to announce today that it will open doors in downtown Austin on Thursday, Nov. 2, 2017, at 2nd Street District. The new store will specialize in some of the most technologically sophisticated pedal-assist electric bikes (e-bikes) on the market, Riese & Müller. Powered by Bosch drive systems and custom built to customer specification, these bikes are designed to provide an efficient, healthy, comfortable alternative to today’s car commuters.

Founded in 2011 by Nicole Zinn and John Dawson, Rocket Electrics has put tens of thousands of people on e-bikes. This new concept store is a result of an increased demand for commuter solutions into and around downtown Austin. “We opened Rocket Electrics to provide a truly viable and convenient commuter solution to people concerned about their contribution to the growing traffic problem,” said Nicole Zinn, Rocket Electrics cofounder. “We’ve seen firsthand how e-bikes can transform a once hesitant bike commuter into a passionate active transportation advocate. We’re excited to introduce the e-bike experience to downtown businesses and people of all cycling-confidence levels.”

Rocket Electrics will specialize in Riese & Müller e-bikes epowered by Bosch because they combine the best of technology and design, making them highly appealing to commuters who may otherwise resist switching from the comfort of a car to a bike. The Bosch eBike System components are derived from Bosch’s proven automotive and power tool technology, adhering to the company’s rigorous engineering and quality standards. The easy-to-use system seamlessly blends human power with the assistance of a quiet electric motor, enhancing the experience of cycling for transportation by flattening hills and allowing the rider to choose how much assistance they would like to have. “eBikes have helped transform European cities once dominated by vehicles to more livable, bike & pedestrian friendly communities,” said Claudia Wasko, GM for Bosch eBike Systems. “Austin is ripe for a similar transformation.”

In addition to having been awarded numerous international design and innovation awards, they are longer-range riding than a traditional e-bike (up to 100 miles), are easily locked to traditional bike racks, and are charged with a standard electrical outlet.

The e-bike market grew this year by 95% over 2016 and reflects people’s changing attitudes toward transportation solutions and e-bikes as tools. “Electric bikes are a serious transportation option for people of all ages and fitness levels because they remove some of the challenges, such as wind, heat, and hills, that often prevent the average person from embracing bike commuting,” said Robin Stallings, BikeTexas Executive Director. “Rocket Electrics has been leading the e-bike industry in Central Texas and we are excited to see them expand into downtown.”

Rocket Electrics will open to the public at 408 W. 2nd Street on Thursday, Nov. 2, 2017. The 1608 E. Riverside Dr. location will rebrand as Pedego Austin with a focus on value-priced, throttle-powered e-bikes and e-bike city tours.

About Rocket Electrics

Rocket Electrics is an innovative provider of electric bicycles for individuals, companies, and municipalities. Our scalable, green, on-demand transportation solutions make it possible to provide simple, efficient transportation that can reduce the number of vehicles on our roads and parking spaces needed. Electric bikes bridge the gap between mass transit and the need for on-demand personal mobility. Founded in 2011, Austin, Texas-based Rocket wants to transform multi-modal transportation networks to include electric two-wheeled transportation options, encouraging people to “ride a Rocket”. Visit www.rocketelectrics.com for more information.

About Bosch eBike Systems

A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 70 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency.

Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.


For more information please visit www.bosch-ebike.com



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