rich c
Well-Known Member
Sondors can work on a thin margin because they unload boxes from China and put them on a delivery truck. They went years before they hired someone to do any customer tech help. Before that a privately owned Facebook page was "their tech support" and they openly told customers to visit that site for answers. Lots of customers thought it was a Sondors owned page, it was not. They've never spent a penny on orders because they don't order them from China until a container is sold. As far as I know, they only pay for a designer to do a rendering so they can sell units, then the Chinese do the engineering. The mid drive eBikes were a classic. They sold out before anyone even knew what the specs were on the eBike. Not even Sondors knew the final specs when they sold them. They didn't know the weight until units were made and they turned out nearly 30 pounds heavier than predicted. They survive on a very loyal customer base who doesn't even care about anything but price and aggressive price marketing that makes everyone silly about buying one because the early pricing is crazy cheap. Customers have bought bikes that they can't even ride. They didn't pay any attention to one size fits some, it was just cheap. The cheap price will last a short time, but those first cheap ones bring them a ton of free press and forum marketing. It's been wildly successful for them.This made me think of the Livewire EMotorcycle from Harley at 30K at 25K more than the new Sondors, the question is, is it really worth it?
Yes it's a better machine, but I am solid middle class and I can't afford that. I can afford the new Sondors I was thinking of spending that much on a new Ebike anyways.
But Sonders replacement parts are the lowest prices in the industry as well, their profit margin must be razor thin and they must be buying better then anybody else, for example their Bafang ultra is only $349.00, that is a crazy low price if you know what other places sell that for. Their 48V 21amp/hr battery is only $459.00 that is very low, and it has already been tested to go all day. By comparison, not to pick on anybody but to show you what a deal that really is, Biktrix charges $819.00 to upgrade to that specification.
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