I had interacted with Nilesh many months ago and suggested that they use Bafang ultra instead of the Boefeli motor.
I am glad their campaign is doing well.
Couple of inaccuracies:
There is no Rohloff -E14 (not Rohloof... unless it is the Chinese version of Rohloff I am not aware of) for Bafang or any other motor other than Bosch and the cost of Rohloff E-system is almost as high as the bike itself.
Pirelli tires are not available yet and they are certainly not $25 a piece.
Bosch (COBI), Specialized, Stromer have all tried on-board navigation and app-based systems and they struggled.
I want them to succeed but it is also important to promise only what they can deliver. This will instill confidence in customers. In the end, they don't want to be "Jack of all trades, master of none".
Getting the software right and integrating into Bafang is no easy joke. I am rooting for any e-bike and I do hope these guys proceed cautiously before promising too much and disappointing people.
They intend to use Ultra drive but the top speed is 20mph!!! why? Come on guys, make it 28mph.