Substance? I don't understand a reference to substance with a bicycle. I ride for recreation and fitness, but most importantly, fun. I would agree with anyone that this style of ebike is not a commuter, nor mountain bike, nor gravel bike, but it does fill the requirement of providing a fun ride extremely well. I ride nearly every day, and the thought of getting on the same ebike 7 days of week starts heading towards boredom and making even a casual 10 mile cruise more effort than fun. Our bike co-op does a slow and social night ride the first Friday of every month. The Ruffian was quite the hit, despite the low attendance riding with the threat of snow. We did have some flurries on the ride, but I had a blast over the 13 mile run through historic neighborhoods. I have enjoyed engineering and industrial design in my career choices, and art as a hobby. I feel designs like this appeal to that combined aesthetic.