Pedego is occupying a space very similar to IBM or Compaq in the early days of PCs. They're overbuilt, conservatively designed, and project a sense of being established and dependable. You also pay a bit of a premium to get these things. Renting a Pedego in north San Diego County and riding 30+ miles along the beach, up the big hill in Torrey Pines State Park, and into the foothills overlooking the ocean convinced me to get an e-bike of my own.
At the same time, I realized that I wanted a different sort of e-bike. I didn't like the creak of the step thru frame, the back heavy quality, or the weight. I also didn't want to spend quite that much. I decided to look for a mid drive, yet wanted to stay below 2 thousand dollars. This wasn't an easy combination. Completely by chance, I happened upon a closeout of BMW Cruise's through E-bay and noticed that seller was the BMW dealer three miles away from my house. I think the listing scared some potential buyers away because it said the top speed was limited to 25 kph. Even the dealer didn't know that they were set to 32 kph.
There's definitely a place for companies like Pedego in the e-bike firmament. The fact that their dealers rent bikes is also definitely helping to popularize e-bikes in general, though I paid Pedego more to rent an e-bike than I'd pay to rent a car. As e-bikes evolve, I hope we'll continue to see a range of manufacturers who present different takes on the value proposition at various ends of the market, just as I hope there will always be room for companies like Sondors at their end of the market.