If I compare my geared hub motors to bike hubs off the bikes, it takes more force (a lot more!) to turn the axle with the fingers with a motor. With the wheels mounted, when I spin the wheels by hand, the plain hub might spin 5-6X longer than the motor, but the motor will spin for 10-15 seconds. An all-out comparo done by physics students would indeed show a plain hub coasts further. However, in an actual riding situation, the drag is negligible on coasting. Tire size, tire pressure, and wind are more important. If you can, test ride the bike.
I'm more concerned about how easy my bikes are to pedal un-powered. My geared hubmotors and my BBS02 pedal pretty nice. I did test ride a Stromer and Evelo ebikes with direct drive motors last summer. The Stromer rep warned me that level 1 pedal assist was just enough to overcome the motor drag, but I found both bikes on my test ride fairly easy to pedal with no power. I liked them. These are smaller motors. I've read that the big 1000-3000W direct drive kits are very hard to spin.
I am not a strong pedaler at all, by the way, but I have a 55 pound fatbike with motor that I don't mind pedaling unpowered at about 10 mph on level ground. With its original tires, I could barely move it. It's all about tires.