The Electric Bike Expo will start the six-city tour in Tempe in conjunction with The IBD Summit conference produced by our affiliate sponsor Interbike. The location will be at Diablo Stadium, just below the Phoenix Marriott Tempe at the Buttes. We will be there on January 14-17, 2016.
The track will be a closed loop outdoors and will include the hill and terrain bumps we developed for the Interbike track. While the track inside Interbike was just over 1000 feet long, it served its purpose and allowed more than 1750 registered trade show attendees to enter the track. With the multiple return trips, we projected more than 8750 bikes were tested on their first-ever, feature-filled track. As for the comment that this was most likely meant as an introduction to e-bikes, that was part of it. The other is that space is a premium within a convention center where every square foot costs a great deal of money each and every day of use.
The response was overwhelmingly positive and we expect to update the design, which may include a larger track as well as more companies participating inside the pavilion next year. We are the strategic partner with Interbike that created this initial track and will provide this experience for the next 2 shows.
As for the rest of the tour, we have confirmed that we will be in San Diego at Liberty Square (Point Loma) on February 26-28, 2016 in conjunction with the California Bicycle Coalition.
With regard to Austin, TX we have made a change to move the tour to Houston as there is no reasonable room for the event during SXSW. The costs are too great and the crowds will be too busy to spend quality time to test bikes. The Houston choice is actually a positive as we will be working with BikeTexas and the Texas Trails and Active Transportation Conference where we will be educating more than 300 city planners responsible for designing bike lanes, paths and ride share programs, and making recommendations to officials about the benefits of implementation. We will be located on the Rice University Campus and will be working with city officials and local media to attract consumers in this emerging bike-friendly city. The dates of our event will be March 11-13, 2016.
After that, we go to Palo Alto in April, Portland in May and Denver in June.
As for the comment about the East Coast, we have not forgotten you. This initial launch of a national tour had to start somewhere and being close to the corporate centers of a majority of these companies made sense. So did being in positive weather-related cities during the first quarter of the year, that were also bike-friendly. Our plans call for us to expand this tour in 2017 and 2018.
As for the brands that will be part of the tour:
Bosch is the presenting sponsor; Trek will be the track sponsor; iZip, Raleigh, Haibike, Yuba, A2B, Tempo (is both an exhibitor and our charity sponsor), Xtracycle, Felt, Stromer, Easy Motion, BESV, Focus, Gazelle, Kalkhoff, and Polaris. We will have e-bike related accessories on display as well as local retailers from each city participating.
You can follow along at electricbike-expo.com for additional announcements or read ElectricBikeReport.com for the most up to date news.