George, I found out about the Storm on face book, about 6 days before the launch began. The response it's gotten is phenomenal, especially for an eBike. This will probably go down in history as the most successful launch of an eBike company ever. By the time the launch is over they'll probably be in the millions.
I'm also think this may somehow have influence in future pricing. It's pretty obvious for all to see that the number one thing holding eBikes back is the price. That's the first thing most people complain about. Offer a eBike for a reasonable price, and customers are coming out of the woodwork.
The founders have stated up front they expect to make money on volume, not huge profit margins. It looks like they might be on to something. Even a slow, low powered eBike like this will create a demand for faster more expensive bikes after people get a taste of riding an electric.
I've been saying all along that these are the exciting, early days of electric bikes, and I think these guys may be among the first to not only tap into that excitement, but actually create it. I've thought all along that a gas bike with all it's hundreds of different parts should cost way more than a simple electric.
I hope Storm does to eBikes, what Tesla did to electric cars.