FlatSix911
Well-Known Member
- Region
- USA
- City
- Silicon Valley
![electrek.co](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2020/09/coop-cycles-header.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1)
REI launches first in-house electric bikes, showing off affordably priced mid-drives
REI has now joined a long list of brands getting in on that lucrative e-bike action as the company’s Co-op...
![electrek.co](https://electrek.co/wp-content/uploads/sites/3/2017/03/electrek.png?w=32)
As divisional vice president REI Co-op Brands strategy and design Isabelle Portilla explained:
Co-op Cycles bikes are designed with input from REI members, and the line continues to resonate with the co-op community as the line evolves. In a year where bicycle sales have nearly doubled for the co-op, we’re thrilled to bring these brand-new styles to our customers just in time for fall fun and freedom on two wheels.
E-bikes are here to stay, and they are so much fun. We know e-bikes are helping people get outside quickly, more often and closer to home. They are great as a recovery option post-injury or a fun and accessible way to start riding for the first time and they are a planet-friendly transportation alternative.
Last edited: