stompandgo
Well-Known Member
- Region
- USA
Day Two
After a classic European breakfast of fresh Greek yogurt, fresh fruit, a croissant, plus some Americanized goodies like scrambled eggs with Gruyere cheese, sausages, and bacon, we proceeded to the dealer event. Photos were limited, so I only took what was allowed. I was able to get shots of the graphic panels that were set up behind the bike displays. We are working with Pinarello to get some of these for the shop.
First, we heard from Fausto Pinarello, the President and CEO of the company. He stated his vision and future for the company. Next up were presentations from engineers and designers, who discussed the fine details behind the new Dogma X, the decisions they made and why, and then took questions from the audience. At the end of this, the entire company came up on stage to be thanked by Fausto for their great work, 18 months after the start. The one thing I noticed during this event that struck me was how young the average age of the company was. The Chief of Design is a young woman in her 30's. Most of the company was under 40. It was clear, the company was not going to go forward as a stodgy, old bike company content to sit on their considerable laurels. They are going to evolve and drive innovation well into the future.
At the end of the show, engineers were available to answer questions. I took the opportunity to ask one of them about the future of the Nytro. Pinarello is very tight-lipped about products that are under development. This event was focused on the Dogma X which was just released. However, I was able to get a few bits of info from him that was OK to share.
Pinarello will be replacing the TQ HPR50 drive units in the current Nytro bikes with the HPR60 in the near future. All I could get as to when as "soon". My guess is that this is being driven more by TQ than Pinarello, because the HPR60 is a better, more efficient, and more reliable platform than the HPR50. Then I asked if they were going to built a lightweight electric road bike using the HPR40. He was very evasive, but I got the impression that they are looking at the possibility.
After a nice buffet lunch, we went to the garage to pick up our brand new Dogma X bikes for the ride the next day. While it was not required that every dealer purchase the bikes that they rode during the event, we chose to commit to our two. These bikes are in short supply, and fit well into our market. They will be sold quickly. At that time, a bunch of us decided to go on a short 40km ride. We rode around the city, guided by a few that knew the area.
I had not ridden an analog drop bar road bike in well over three years due to medical issues. I recently underwent surgery to address the chronic pain, which was successful. This ride would be a challenge from multiple angles. The bike did not fit me that well, but it wasn't that far off. The pace wasn't crazy until the end, but I was able to stay with the group at the front.
My impressions of the Dogma X was extremely favorable. This is an e-bike forum, so I will be brief. This bike was designed for riders who had ridden full-on race bikes, but wanted something a little more forgiving while having the performance of a race bike. These bikes are UCI approved, and I would not be surprised to see Netcompany/INEOS and Pinarello/Q36.5 riding them next year in the Strade Bianche and Paris-Roubaix. The bike was fitted with SRAM Red and Zipp 454NSW wheels with 32mm GP5000's. The frame handled well, smooth and predictable, and softened some of the beat up roads in the city. I would learn a lot more about the bike the next day.
After the ride and clean-up, we were bussed to the Piazza Rinaldi for dinner. The walk to the plaza was classic Italy.
The entire plaza was shut down for this event. The menu would be typical of what we would be partaking in throughout the event.
Wine was featured with every course, but I do not drink wine. Once we realized that we had to ask for the beer, all was right in the world. They served a basic Italian lager, I don't remember the name. It was so hot, I was alternating drinking beer and still water. The beer itself was unremarkable, but it was wet.
Earlier in the day, I went to a local mercato (market) and picked up this beer. It was the best beer I had ever had in Italy. If they served this at the event, I would have been loaded onto the bus horizontally.
Back to the hotel for some good sleep, the best I had so far.
After a classic European breakfast of fresh Greek yogurt, fresh fruit, a croissant, plus some Americanized goodies like scrambled eggs with Gruyere cheese, sausages, and bacon, we proceeded to the dealer event. Photos were limited, so I only took what was allowed. I was able to get shots of the graphic panels that were set up behind the bike displays. We are working with Pinarello to get some of these for the shop.
First, we heard from Fausto Pinarello, the President and CEO of the company. He stated his vision and future for the company. Next up were presentations from engineers and designers, who discussed the fine details behind the new Dogma X, the decisions they made and why, and then took questions from the audience. At the end of this, the entire company came up on stage to be thanked by Fausto for their great work, 18 months after the start. The one thing I noticed during this event that struck me was how young the average age of the company was. The Chief of Design is a young woman in her 30's. Most of the company was under 40. It was clear, the company was not going to go forward as a stodgy, old bike company content to sit on their considerable laurels. They are going to evolve and drive innovation well into the future.
At the end of the show, engineers were available to answer questions. I took the opportunity to ask one of them about the future of the Nytro. Pinarello is very tight-lipped about products that are under development. This event was focused on the Dogma X which was just released. However, I was able to get a few bits of info from him that was OK to share.
Pinarello will be replacing the TQ HPR50 drive units in the current Nytro bikes with the HPR60 in the near future. All I could get as to when as "soon". My guess is that this is being driven more by TQ than Pinarello, because the HPR60 is a better, more efficient, and more reliable platform than the HPR50. Then I asked if they were going to built a lightweight electric road bike using the HPR40. He was very evasive, but I got the impression that they are looking at the possibility.
After a nice buffet lunch, we went to the garage to pick up our brand new Dogma X bikes for the ride the next day. While it was not required that every dealer purchase the bikes that they rode during the event, we chose to commit to our two. These bikes are in short supply, and fit well into our market. They will be sold quickly. At that time, a bunch of us decided to go on a short 40km ride. We rode around the city, guided by a few that knew the area.
I had not ridden an analog drop bar road bike in well over three years due to medical issues. I recently underwent surgery to address the chronic pain, which was successful. This ride would be a challenge from multiple angles. The bike did not fit me that well, but it wasn't that far off. The pace wasn't crazy until the end, but I was able to stay with the group at the front.
My impressions of the Dogma X was extremely favorable. This is an e-bike forum, so I will be brief. This bike was designed for riders who had ridden full-on race bikes, but wanted something a little more forgiving while having the performance of a race bike. These bikes are UCI approved, and I would not be surprised to see Netcompany/INEOS and Pinarello/Q36.5 riding them next year in the Strade Bianche and Paris-Roubaix. The bike was fitted with SRAM Red and Zipp 454NSW wheels with 32mm GP5000's. The frame handled well, smooth and predictable, and softened some of the beat up roads in the city. I would learn a lot more about the bike the next day.
After the ride and clean-up, we were bussed to the Piazza Rinaldi for dinner. The walk to the plaza was classic Italy.
The entire plaza was shut down for this event. The menu would be typical of what we would be partaking in throughout the event.
Wine was featured with every course, but I do not drink wine. Once we realized that we had to ask for the beer, all was right in the world. They served a basic Italian lager, I don't remember the name. It was so hot, I was alternating drinking beer and still water. The beer itself was unremarkable, but it was wet.
Earlier in the day, I went to a local mercato (market) and picked up this beer. It was the best beer I had ever had in Italy. If they served this at the event, I would have been loaded onto the bus horizontally.
Back to the hotel for some good sleep, the best I had so far.
