The European "family" that bought all 12 Mike's Bikes locations is the Pon Group. They own Univega, Focus, Raleigh, Kalkhoff, Gazelle, Cervélo, Juliana, and Santa Cruz Bicycles. The family business is also the Dutch distributor of Volkswagen, Audi, SEAT, Škoda, Lamborghini, Bentley, Bugatti, Porsche, MAN, and Caterpillar. Their annual revenue is about €7 billion.
Specialized has reached out to the affected customers, new and old. I've read their email. They lost 12 dealerships in a single geographic market to a well funded competitor. I don't blame them for the scorched earth policy. I've personally had to terminate rogue dealers who went over to the dark side. (Not cycling.) It isn't fun, but Specialized will regroup and make it up to their customers. They're already working on it.