Specialized really locking up the "dentists with more money than sense" market.![]()
After spending years in other peoples' mouths, I think dentists deserve a tricked out S-works Tarmac with red Brembos, don't you?A friend who worked at a high end bike shop always called S-Works "dentist cycles" because like 75% of the people buying them were rich dentists. Brembo brakes are perfect for that demographic, their bike can match their other mid-life-crisis-on-wheels!
I am not sure this collab will ever get past MTB. I think it’s even downhill only right now? they look crazy heavy.Coastal SoCal is crawling with ROGIRLs (rich old guys in racing lycra) on flashy $15k road bikes. They'll be lined up out the door for this upgrade. And they're not all dentists.
It looks to be for the Spesh EMTBs for sure.I am not sure this collab will ever get past MTB. I think it’s even downhill only right now? they look crazy heavy.
Are ROGIRLS the S-Works to the lower price common or ordinary MAMILS?Coastal SoCal is crawling with ROGIRLs (rich old guys in racing lycra) on flashy $15k road bikes. They'll be lined up out the door for this upgrade. And they're not all dentists.
That, and and no one would call them middle-aged.Are ROGIRLS the S-Works to the lower price common or ordinary MAMILS?
I am not sure this collab will ever get past MTB. I think it’s even downhill only right now? they look crazy heavy.