"One kilo of hydrogen is a source of 600 times more energy than a lithium battery of the same weight."
I think the dramatic difference in energy potential makes this technology worth pursuing. Economies of scale will bring the price down. The 30,000 euros was the cost for a commercial charger able to fill multiple vehicles during the day. The bike itself is 7,500 euros
"Already 100 complete Pragma Alpha bikes were sold during the last year to owners from France, Germany, Norway, the United States or Italy."
Obviously these customers must have a smaller charging station of some type and the company has been providing fuel cells to the military since 2004.