Not by my definition. Its a pre-order. The product release, based on my understanding only, is not dependant on the amount of preorders. Rad is simply offering a product and giving folks the opportunity to be first in line. My experience with a crowed funded project was a very nebulous finished product. When the call came for me to complete my purchase a simple question on my end as to what exactly were the final specs got me an instant refund of my initial deposit. As it turns out, none of the bikes offered shipped as stated, not by a long shot, ending any interest in the savings offered on crowd funded business models. Grant you I'm a senior and not current with many new business models and marketing concepts but one thing still seems prudent in my book, if its a great idea with a solid business plan, let the principles and their banks provide the risk capital, I will vote on the validity of their idea via purchase of a shippable product.