Few months ago, I was talking to an industry insider who lived and worked in Germany for 10 years.
He knew the person who founded CANYON and even he is astonished by what CANYON has accomplished in the last 10 years. He had seen several startups fail but nobody predicted the growth trajectory of CANYON.
They had a very tight QC requirement, almost automotive-grade but seems like greed is getting into them. I heard from a factory in Taiwan that canyon started using Chinese factories for a few of the models and they are now seeing problems.
One thing for sure, being situated in EU, they have a massive advantage and this video provides an insightful glimpse into CANYON bikes.