If, like me, you pedal to Wal-mart in 5-10 min.and nestle your bike with several more, the aggregate worth of which is $25, I'd suggest using, as in my case, a Huffy cruiser worth $159 new. I have brought my ebike to Aldi, as they have no bike rack and have been given permission to leave the bike inside by the exit and the cash registers.
I still haven't solved the lock problem, but feel in my bones that one doesn't use a $10 cable lock ( Huffy cruiser) for a $4k, or even a $2k.wonderbike. A battery Ryobi grinder defeats them all in a minute or so.
As for the ongoing ebike market discussion, here's what one hugely successful direct manufacturer has built (cargo, kids, commute, fun) These got the owners on Forbes' 30 under 30 list. https://www.radpowerbikes.com/pages/electric-bikes
There are ebikes marketed all sorts of ways, even as...works of art. https://www.italjet.com/en/
The reason for putting a small motor on a racing bike, that serves no market, is to build an image around the small motor. Perhaps, a few prototype bikes might be entered into eBike races to generate publicity.
The ultimate target for small electrical systems are inexpensive eBikes. The small motors will seem like a great value, if they had first been used on expensive racing bikes. Very cunning.
Honda used the same strategy to enter the automobile market. Build race cars, rather than consumer products. Learn from the racing experience. Establish a winning history. Sell inexpensive cars to the mass market. Move on up the food chain to very expensive cars.
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