I jumped when they offered 25% off for Memorial Day, also having researched many an ebike for a long while. I wrote to customer service as the price seemed off. The helpful employee explained the 25% off did not apply to the Atlas, but that they would honor it anyway. I was ready, so I pulled the trigger.
It was well more than I had hoped to spend. Yet I reconciled with the fact I wouldn't find anything with a belt, mid drive, front suspension, and a decent battery for much less without building it myself. Also, I used the 0% financing with Affirm, which just divided up my payments into six months. That definitely softened the blow!
I got it about a week later and have been enjoying it, especially after replacing the stock seat! The battery life is okay, but I am holding out hope it will improve as it breaks in. Using 20-25% for my 6.5 mile commute with power assist level 1 nearly exclusively is more than I thought. Anyway, yay for sales!