Yamaha Leaving US Market

[CincyKid]

In the market since 2018. Massive fire sale ongoing. It's over though.

 

[DaveMatthews]

Dayum... That fire sale turned out too good to be true...

 

[JRA]

Doesn't surprise me. But they only mention the U.S. market so I assume that the EU, Japanese and Asian markets as well as others are still a go? If one goes to their regional sites their product line expands quite a bit over what they made available here.

Also will they still sell motors to other brands available here?

 

[DaveMatthews]

Doesn't surprise me. But they only mention the U.S. market so I assume that the EU, Japanese and Asian markets as well as others are still a go? If one goes to their regional sites their product line expands quite a bit over what they made available here.

Also will they still sell motors to other brands available here?

I doubt Canada will remain either.
The motor and systems sales to Giant and the like I'm sure will carry on.

 

[Stefan Mikes]

Doesn't surprise me. But they only mention the U.S. market so I assume that the EU, Japanese and Asian markets as well as others are still a go? If one goes to their regional sites their product line expands quite a bit over what they made available here.

Also will they still sell motors to other brands available here?

Yamaha e-bikes are still offered on the company's website of Poland:

eBikes - Yamaha Motor

Discover the Yamaha eBikes overview, including Mountain eBike, Urban eBike & Gravel eBike.

www.yamaha-motor.eu

The prices of Yamaha e-bikes there are at a "normal" (not discounted) level. I have not heard of anyone who bought a Yamaha e-bike here though.

Also will they still sell motors to other brands available here?

I'm sure Yamaha will sell motors to Giant and other brands. Yamaha knows how to make e-bike systems; the brand is really not good as the e-bike manufacturer. It is why Bosch does not make its own e-bikes.

What do you think about this promise?

 

[il Munduato]

Yamaha e-bikes are still offered on the company's website of Poland:

eBikes - Yamaha Motor

Discover the Yamaha eBikes overview, including Mountain eBike, Urban eBike & Gravel eBike.

www.yamaha-motor.eu

The prices of Yamaha e-bikes there are at a "normal" (not discounted) level. I have not heard of anyone who bought a Yamaha e-bike here though.


I'm sure Yamaha will sell motors to Giant and other brands. Yamaha knows how to make e-bike systems; the brand is really not good as the e-bike manufacturer.

Says who.

It is why Bosch does not make its own e-bikes.

Yeah... that's why Bosch makes dishwawhers.

View attachment 185221
What do you think about this promise?

 

[PCeBiker]

Says who.


Yeah... that's why Bosch makes dishwawhers.

They make hammer drills too.
My dad had this replaced two times within the one year warranty, and they said No More,..

He gave it to me because the first two didn't last a month.

I don't use the hammer setting.
That's what kills it.

It'll last forever if I don't use it, or only drill holes through Styrofoam.

 

[Rás Cnoic]

It's a shame. Most reviews of Yamaha bikes on YouTube seem to be either US, Spanish or of course Japanese. So I would have thought North America was relatively healthy. Good bikes, reliable and sturdy. But the problem I think is their sales approach. On paper it probably made sense to use the huge number of existing Yamaha motorbike dealers to sell the e bikes. Why not? Gets you an instant foothold in every city and town around the globe pretty much. But this made the bikes invisible for the general public, especially the people who wander in to a bike shop to ask about 'that blue bike in the window'. You'd have to be knowledgable about either Yamaha already or into motorbikes to come across one. It's also weird timing, in that the new lighter Wabash RT is just released - though perhaps it clears up the confusion I found when trying to track one down to test ride in the UK, the messaging was confusing as to when this newer version would be released. Now looks like Yamaha UK are themselves confused over if they have a future at all. Yamaha are so huge and old and I imagine within their corridors of power the e bike division is very small fry. Its often like this in huge corporations; they had good innovative products and some clout within the division - see the Nick Sanders round the world expedition on a yamaha e bike - first e bike round the globe etc, but the marketing seemed low key and even contradictory from head office about the bikes, availability and so on. Like a mystery at times.

Had they tried a different track and been sold in mainstream bike shops, given their excellent existing (and long standing) reputation I'm sure they'd have made more sales. As someone who who shoots film, a similar thing happened with Fujifilm when several years ago Fuji killed the film division in light of huge digital sales, while Kodak, with film as it's main business, struggled on through bankrupcy and bail out to survive. Fuji with many many other divisions made a top down corporate call to kill film. Looks like Yamaha have done the same to the e bike division. Certainly in the US.

 

[Stefan Mikes]

It has occurred to me people walking in Yamaha dealerships are not particularly interested in e-bikes, and Yamaha dealers are certainly not interested in e-bike sales...

Yeah... that's why Bosch makes dishwawhers.

Ride a dishwasher.

 

[il Munduato]

They make hammer drills too.
My dad had this replaced two times within the one year warranty, and they said No More,..

He gave it to me because the first two didn't last a month.


View attachment 185227


I don't use the hammer setting.
That's what kills it.

It'll last forever if I don't use it, or only drill holes through Styrofoam.

I have a similar Makita hammer drill for over 30 years that I abused the hell out of and it still works as new. Many a hammer hole using bits beyond it's rated capacity.

Many of their dishwashers have a similar story as yours.
Everything Bosch is not golden.

 

[Slaphappygamer]

Everything Bosch is not golden.

Their fire alarms seem to be ok. Yes, they make fire alarms.

 

[PCeBiker]

Getting back on topic,..
I think the reason Yamaha Is Leaving US Market is simply because America has a 30 mph speed limit and a 750 Watt (nominal) power limit.
Canada has a 20 mph speed limit and 500 Watt (nominal) power limit.

That's just too much power for a Bosch motor to deal with, and they don't want to bother making motor for the North American market.

The speed limit in Europe and Australia is 25 kph (15.5 mph) with a 250 Watt power limit.

I've got an old e-bike that was built for the European market, then shipped to Canada ,..

The power cuts out at 22 kph and if the speed reaches 25 kph (going downhill ) the regeneration automatically kicks in to slow you down.

The e-bike makes Damn Sure that it doesn't go over 25 kph.

I use it get groceries but I don't bother wearing a helmet on that e-bike (regardless of the law) because I'm not going to hit my head crashing at 13 mph.
(I did it all the time on my skateboard.)

 

[il Munduato]

I think Mr. Rás probably hit it pretty close... then add a soft and saturated market in the US and the numbers just don't make it.
It has nothing to do at all with not knowing how to build an ebike as their offerings are impressive and I would choose one hands down over any comparable Bosch powered.

 

[AvalancheRun]

Funnily enough I walked past a Bosch dishwasher yesterday on a curb for trash. It looked to be about 5-10 years old. Stainless steel. Was surprised it was being junked.

I know the owner of the place, a supremely handy person (even built his own house) and this was for their ADU rental. Must have really been totaled for him to do that.

(Sorry to throw it off topic again)

 

[Slaphappygamer]

Bosch probably stopped supporting that hardware and the parts you do find won’t be cheap. The life of proprietary hardware.

 

[jabberwocky]

Shame, but not surprising given the fire sale they've been running the past few months. Lots of people picking up Moros on the local mtb groups given they've been going for under 2k.

Their bikes were, by all reports, pretty nice. Their dealer network is widespread (since they just leverage their existing motorsports dealers) but how those dealers have handled the new ebike lines probably varies wildly. I know my local dealer dove in whole hog and had an excellent bike shop (they have expanded to Intense and Giant as well, so probably will be ok with Yamaha not doing their own bikes) but I imagine thats far from universal.

I suspect Yamaha just occupied a weird space in the market. They are making traditional class-compliant bikes, but don't have the name brand recognition that traditional bike companies have nor do they have that dealer presence. But by doing traditional ebikes they are going to be skipped by a lot of new ebike buyers who want the more e-moto styled bikes with throttles and such.

And also, for all the "hurr hurr Bosch makes appliances"... pretty much all the major ebike motor system manufacturers are large companies that make a lot of stuff. Brose (Specializeds motor partner) is an automotive part supplier. Yamaha makes a wide variety of motorsports vehicles. Bosch makes a ton of stuff, from power tools to appliances. Shimano is a major bike parts mfg but is also a major fishing equipment manufacturer.

 

[Mike TowpathTraveler]

Now, I get to enjoy ownership of an e-mountain fat bike that features both a bike brand (Haibike) and it's drive system (Yamaha) that will both soon be forever gone from the US market....... Thanks, Haibike and Yamaha!

I think what we're looking at goes beyond Yamaha. It's the result of what I believe is 4 years of rudderless leadership in DC. Just today, I was reading of TGI Friday's filed for bankruptcy. They join a growing list of other eateries that have gone belly up in the past 4 years. Over at Stellantis, a US car buyer can't buy a new car from their Chrysler or Dodge dealer cause they have none to sell after the popular Challenger and Charger cars were cancelled by Euro Stellantis a couple years ago. Dodge plant workers right now are fearing for their jobs. I figure Ford and GM are just a couple years behind the former Fiat/Chrysler Corporation......

Auto insurance and house insurances ready to take a major hit in price hikes thanks to that AWOL DC leadership. On Friday, buried in our corrupted media was the jobs report for October: 12 thousand new jobs. In a country of some 360 million people.....12 thousand jobs.

People here talk about Yamaha not being found in Local Bike Shops. Local Bike Shops have gone the way of the dinosaur, in case you haven't noticed. Here in NJ, we've lost many bike shops over the past recent years. Yamaha motorcycle dealerships, in contrast to say, Harley shops, have remained steady; though most today are the multi-brand dealership under one roof. I look at Yamaha's street/dirt lineup and it is boringly conservative. The TW 200 is still plugging along with a carburator and hasn't changed it's basic structure at all since it's intro in the late 80's. Yet, they still sell consistently.

Methinks Yamaha pulled the plug a bit too early on their ebike front. Come this Tuesday, I do not expect the current leadership status quo to continue beyond next January. With that change, comes the tariffs against China, halting the flow of their cheap ebikes (among other things). Freed up energy from this country will make wall street feel a little bit better enough to invest again in businesses. With that, comes a much better jobs report than this past October's. It's just the way this things roll, folks.

But I'll tell ya what: If Yamaha does make good and leaves, it's gonna be a long time, if ever, that I'll put good money down on any premium ebike as I did with the Haibike back in 2017. A person wants to feel good in knowing his or her's high tier ebike manufacturer is going to have your back for a very long time. And with these ebike brands falling by the wayside in the past few years, that confidence is pretty much shaken to the core; that trust, is forever gone.

So there ya go.....imo, of course. It's more than about the Yamaha brand. It's about where we've been during the past 4 years as a nation and as a people......

 

[il Munduato]

Now, I get to enjoy ownership of an e-mountain fat bike that features both a bike brand (Haibike) and it's drive system (Yamaha) that will both soon be forever gone from the US market....... Thanks, Haibike and Yamaha!

I think what we're looking at goes beyond Yamaha. It's the result of what I believe is 4 years of rudderless leadership in DC. Just today, I was reading of TGI Friday's filed for bankruptcy. They join a growing list of other eateries that have gone belly up in the past 4 years. Over at Stellantis, a US car buyer can't buy a new car from their Chrysler or Dodge dealer cause they have none to sell after the popular Challenger and Charger cars were cancelled by Euro Stellantis a couple years ago. Dodge plant workers right now are fearing for their jobs. I figure Ford and GM are just a couple years behind the former Fiat/Chrysler Corporation......

Auto insurance and house insurances ready to take a major hit in price hikes thanks to that AWOL DC leadership. On Friday, buried in our corrupted media was the jobs report for October: 12 thousand new jobs. In a country of some 360 million people.....12 thousand jobs.

People here talk about Yamaha not being found in Local Bike Shops. Local Bike Shops have gone the way of the dinosaur, in case you haven't noticed. Here in NJ, we've lost many bike shops over the past recent years. Yamaha motorcycle dealerships, in contrast to say, Harley shops, have remained steady; though most today are the multi-brand dealership under one roof. I look at Yamaha's street/dirt lineup and it is boringly conservative. The TW 200 is still plugging along with a carburator and hasn't changed it's basic structure at all since it's intro in the late 80's. Yet, they still sell consistently.

Methinks Yamaha pulled the plug a bit too early on their ebike front. Come this Tuesday, I do not expect the current leadership status quo to continue beyond next January. With that change, comes the tariffs against China, halting the flow of their cheap ebikes (among other things). Freed up energy from this country will make wall street feel a little bit better enough to invest again in businesses. With that, comes a much better jobs report than this past October's. It's just the way this things roll, folks.

But I'll tell ya what: If Yamaha does make good and leaves, it's gonna be a long time, if ever, that I'll put good money down on any premium ebike as I did with the Haibike back in 2017. A person wants to feel good in knowing his or her's high tier ebike manufacturer is going to have your back for a very long time. And with these ebike brands falling by the wayside in the past few years, that confidence is pretty much shaken to the core; that trust, is forever gone.

So there ya go.....imo, of course. It's more than about the Yamaha brand. It's about where we've been during the past 4 years as a nation and as a people......

Now here's another who has really lost all notions of reality. Quite understandable when their savyior has the vocabulary and mental capacity of a 12 year old.
But only a few days to go before we can all get giddy over Arnold Palmer cock stories and our dogs and cats can be let out of the house again when he deports the only people willing to do the s*it jobs we all pretend we would do.
Sad part is we all already agreed to lock down the border and have things better vetted but the savior blocked it as it would nullify half his vocabulary and most of his mongering.
Now that's a true patriot putting country first.

Shame, but not surprising given the fire sale they've been running the past few months. Lots of people picking up Moros on the local mtb groups given they've been going for under 2k.

Their bikes were, by all reports, pretty nice. Their dealer network is widespread (since they just leverage their existing motorsports dealers) but how those dealers have handled the new ebike lines probably varies wildly. I know my local dealer dove in whole hog and had an excellent bike shop (they have expanded to Intense and Giant as well, so probably will be ok with Yamaha not doing their own bikes) but I imagine thats far from universal.

I suspect Yamaha just occupied a weird space in the market. They are making traditional class-compliant bikes, but don't have the name brand recognition that traditional bike companies have nor do they have that dealer presence. But by doing traditional ebikes they are going to be skipped by a lot of new ebike buyers who want the more e-moto styled bikes with throttles and such.

And also, for all the "hurr hurr Bosch makes appliances"... pretty much all the major ebike motor system manufacturers are large companies that make a lot of stuff. Brose (Specializeds motor partner) is an automotive part supplier. Yamaha makes a wide variety of motorsports vehicles. Bosch makes a ton of stuff, from power tools to appliances. Shimano is a major bike parts mfg but is also a major fishing equipment manufacturer.

The hur hur isn't that Bosch has interest in other markets... It's that they're not the pinnacle of judgement and that they also produce more than a fair share of over engineered garbage.
And more so that Yamaha's decision to leave the market had nothing to do with their decision to make an entire ebike or their ability to do so... It seems that most are very happy with the performance and design of their products.

 

[DaveMatthews]

Auto insurance and house insurances ready to take a major hit in price hikes thanks to that AWOL DC leadership. On Friday, buried in our corrupted media was the jobs report for October: 12 thousand new jobs. In a country of some 360 million people.....12 thousand jobs.

One wonders if the disasters in California (fires etc.) and Florida et al (storm related ) have anything to do with the greedy insurance company decisions...

 

[Chargeride]

Im not worried, there are tons of cheap motors on ebay and if all else fails I'll stick a bbshd in it.