Weird Specialized discovery....

Yeah, the sub-brands that the major manufacturers have come up with seem to be more about marketing (having something thats more attractive to non-cyclists) than it being "cheaper", So Giant markets ebikes to traditional cyclists and Momentum is more about marketing to people who don't ride regular bikes and may look at one of the ebike only DTC brands otherwise. Just like LIV is about marketing to women.

Kinda silly IMO but presumably they serve their purpose.
Having spent a career in the automotive industry I think the marketing guys love the idea of a sub brand, so these things get launched in hopes of attracting that ton of people looking for something special who might not otherwise darken their doorstep.

It’s only later that someone from accounting notices the ton of money spent on duplicate advertising and all of the paraphernalia that goes with carrying, labelling and differentiating a second brand. Often driving said sub brand into the red and doing more damage than good.

Nissan’s Infiniti brand usually comes to mind as it’s been a major contributor in driving Nissan into its state of near bankruptcy.
 
Specialized Turbo Porto list price is EUR6,500.
Giant Stormguard is EUR 6,800.

So you say Momentum is not cheap :) Aha. Please have look at the price of Riese & Muller cargo bikes. Tern GSD is over six thousand euros.

I think they mean its not cheap in that it has good build quality and a decent parts spec. Its not Giant=good and Momentum=bottom barrel crap. Or Spec-Globe, same comment. They have different models occupying different price points, but the sub brands seem to still be good quality offerings, sold through traditional shops with the dealer support that entails. At least AFAICT.
 
I think they mean its not cheap in that it has good build quality and a decent parts spec. Its not Giant=good and Momentum=bottom barrel crap. Or Spec-Globe, same comment. They have different models occupying different price points, but the sub brands seem to still be good quality offerings, sold through traditional shops with the dealer support that entails. At least AFAICT.
America wants it cheap, remember? :) Europe can understand you are replacing a car.
 
America wants it cheap, remember? :) Europe can understand you are replacing a car.

I genuinely don't know that I'd call the Globe Haul/Pakyak/etc "cheap". They are ~$4k bikes even on sale. If thats cheap to you, I think you have a very skewed idea of what people spend on bikes. They are still considerably more expensive than the DTC brands like Lectric/Aventon/Rad/etc.
 
Yet another thread....
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I may go to my multi-brand shop this weekend and kick some tires. A few of the bikes others have mentioned are on sale and one also includes a free battery extender! My goals are:
Make the wife comfortable on the back.
Find a one and done ebike to help clear out the garage.
Price technically isn't a issue but my common sense limits it around $4000, give or take $500 for accessories.
Finally, not replacing a car. I'm using this ebike for 'hood adventures, putting in the truck and taking it to the oceanfront and shopping runs.
Up until recently the Xpedition has done well. The brakes kinda stink, I hate the bottom barrel shifting and despise the folding stem assembly. For the price it was a great introduction to long tail ebikes, I just feel like stepping up in overall quality.
 
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E-Bike Alley Norfolk has over 300 five-star reviews and has two Packer 1's in stock. The website is sold out. They are selling them at 18% off. It is worth a demo-ride. Typically anything commercially produced and mid-drive does not have throttle options. Velotrics are nice and feature rich. And they have thousands of dealers with great support. They are $1799 and have tons of accessory options.
 
I genuinely don't know that I'd call the Globe Haul/Pakyak/etc "cheap". They are ~$4k bikes even on sale. If thats cheap to you, I think you have a very skewed idea of what people spend on bikes. They are still considerably more expensive than the DTC brands like Lectric/Aventon/Rad/etc.
Have you ever heard of Momentum Compakt E+ cargo e-bike that sells for EUR5,000 in Europe?
 
I've known the owners of Ebike Alley all the way back to when they were a Pedego dealer. Good people who run a honest business. I'll try to support a local business if possible before resorting to mail order.
 
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