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“When people are stressed their reason is hampered, (won't argue with that) so they look at what other people are doing. If others are stockpiling it leads you to engage in the same behavior,” he said. “People see photos of empty shelves and regardless of whether it’s rational it sends a signal to them that it’s the thing to do.”
“Sometimes there can be a lot of value in social knowledge — from an evolutionary perspective when we don’t know how to react to something, we look to others for guidance,” he added. “If you’re in the jungle and someone jumps away from a snake you automatically do the same thing. But sometimes that gets highjacked and you’re told to do something that’s not the right thing to do.”
While sales of hand soaps and sanitizers have soared in markets around the world since the outbreak began, consumers have also been stocking up on a somewhat surprising item – toilet paper. According to Dimitrios Tsivrikos, lecturer in consumer and business psychology at University College London, toilet paper has become an “icon” of mass panic.
“In times of uncertainty, people enter a panic zone that makes them irrational and completely neurotic,” he said in a phone call. “In other disaster conditions like a flood, we can prepare because we know how many supplies we need, but we have a virus now we know nothing about.”
“When you enter a supermarket, you’re looking for value and high volumes,” he added, noting that people are drawn to the large packaging that toilet paper comes in when they are looking to regain a sense of control.
https://www.cnbc.com/2020/03/11/her...ling-toilet-paper.html?recirc=taboolainternal
“Sometimes there can be a lot of value in social knowledge — from an evolutionary perspective when we don’t know how to react to something, we look to others for guidance,” he added. “If you’re in the jungle and someone jumps away from a snake you automatically do the same thing. But sometimes that gets highjacked and you’re told to do something that’s not the right thing to do.”
While sales of hand soaps and sanitizers have soared in markets around the world since the outbreak began, consumers have also been stocking up on a somewhat surprising item – toilet paper. According to Dimitrios Tsivrikos, lecturer in consumer and business psychology at University College London, toilet paper has become an “icon” of mass panic.
“In times of uncertainty, people enter a panic zone that makes them irrational and completely neurotic,” he said in a phone call. “In other disaster conditions like a flood, we can prepare because we know how many supplies we need, but we have a virus now we know nothing about.”
“When you enter a supermarket, you’re looking for value and high volumes,” he added, noting that people are drawn to the large packaging that toilet paper comes in when they are looking to regain a sense of control.
https://www.cnbc.com/2020/03/11/her...ling-toilet-paper.html?recirc=taboolainternal
