Thanks for all of the tips and help on drive modes guys! I've been learning more about the Stromer interface as well and it's cool they open it up like this for refinement by each rider. I also really liked the New Wheel video, those guys know a lot about the industry and are really friendly!
My sensitivity to retailers who undercut MSRP is that it hurts the marketing programs set out by companies like Stromer. They aren't just pocketing the extra money from sales, that goes into expansion, research and development and branding. By undercutting prices like this, many retailers who follow the rules may struggle to stay in business and offer bikes like the ST1.
It's not fair to say that without a discount one may not be able to afford an ebike. They may not be able to afford one specific bike but there are many budget electric bikes available for well under $2K (even less than the reduced prices mentioned here).
I'm not condemning anyone but I want to be clear about the trade offs. Recognizing a space as being "unproven" should garner even more support for paying a higher premium. These companies are struggling to reach economies of scale and stabilize themselves. Indeed, a consumer may be taking a risk as an early adopter but this is a separate issue. Even when companies do reach a level of high profitability and slow investment in development I think it is a great thing that they will be rewarding their owners and share holders (as Apple and other companies do) with profits so that they may continue to see worth in investing in the next positive space.
Ravi, I certainly appreciate the effort and resources that go into creating this and other technology (by the Chinese or otherwise). My intention with this site is to promote products that enhance the way we live while preserving the resources we all share, and that includes time and health.In future, it will be interesting if Court goes to China and review bikes there. Perhaps, interview the people who make our batteries, motor etc. We get to see the other side of the coin.
My sensitivity to retailers who undercut MSRP is that it hurts the marketing programs set out by companies like Stromer. They aren't just pocketing the extra money from sales, that goes into expansion, research and development and branding. By undercutting prices like this, many retailers who follow the rules may struggle to stay in business and offer bikes like the ST1.
It's not fair to say that without a discount one may not be able to afford an ebike. They may not be able to afford one specific bike but there are many budget electric bikes available for well under $2K (even less than the reduced prices mentioned here).
I'm not condemning anyone but I want to be clear about the trade offs. Recognizing a space as being "unproven" should garner even more support for paying a higher premium. These companies are struggling to reach economies of scale and stabilize themselves. Indeed, a consumer may be taking a risk as an early adopter but this is a separate issue. Even when companies do reach a level of high profitability and slow investment in development I think it is a great thing that they will be rewarding their owners and share holders (as Apple and other companies do) with profits so that they may continue to see worth in investing in the next positive space.