Great! To me it looks like direct competition with the Electric Bike Company in Newport Beach from the New York City company, Priority. And, it looks like they filmed this ad about an hour away in Santa Monica. While they were in not so sunny SoCal, at least on the day they filmed, I wonder if they stopped into EBC to compare notes?
One thing I haven't seen anywhere else is the fancy paint choices available on the 8 Electric Bike Company models - E,R,S,C,X,Y,F,A. They actually assemble the bikes right on site in Newport Beach using local labor and there are loads of options like wood fenders. They come with a whole 30 day warranty.
Priority, on the other hand, now offers 2 different electric bikes with not so many color choices, some options but they come with plastic fenders and longer warranty.
So many choices in the beach cruiser line up. It would be difficult to choose.