How true! The guys from my Specialized Brand Store are great, both salesmen and the techies. However, the salesmen are the least interested in pairing Turbo e-bikes to the phone.
I was about to demo ride a Tero when it was a totally new product. I needed Mission Control to set the Smart Control. As the Specialized Warsaw people knew I was a competent Turbo user, they let me be. I had the same trouble as you guys described but looked at the Mastermind TCD-w to see the instruction to hit the + key