Hi Acey, Okay, I'll give you the engineering difference has nothing to do with on-line vs LBS. But the new eBike owner ( like me who hadn't ridden a bike in 50 years) has no idea about these things until they get a ride. I had no idea a Haibike was that much different than a Sondors until I rode both. Sure I knew they were really far apart on price, but quality expressed in advertising doesn't seem much different until you ride. It's just a bicycle after all. Very few advertise their bikes aren't up to the quality of high end bikes, they all advertise it's the middle man LBS that jacks up the price. You also undersell the issue of shipping in my mind. Crushed boxes, boxed bicycles stolen off the porch, and the new bike owner that has to wait for parts to show up to replace shipping damage are all realities. Not to mention the customer that now has to be a bike mechanic to replace that damaged fork that was sticking out of the box when it arrived. Electric Trike sent along a bottle of touch up paint, that impressed me. One of the best parts of a LBS is buying a bike off the floor. On line retailers are famous for under estimating delivery from China, or even underestimating when the bike in the warehouse will get to UPS truck. It boils down to being educated by forums like this about what you are really getting. Enthusiasts are quick to write off the benefits of a local shop. But to someone who has no idea about frame size, stand over height and leg extension for best efficiency, how the model of a derailleur from the same company makes a difference, how much better hydraulic brakes work on a mtb trail, how difficult troubleshooting the electrical circuits on a dead bike can be (people are shocked that they should own a multimeter whatever that is to them), and how to adjust and lube parts on a bike, the LBS can easily be worth that $600-$800.
Rich, I'm sorry if I came across as saying an LBS is not worth the extra price. It truly is to consumers like you - and there are many. To be honest, you are not the demographic that online sales is targeted towards - at least for my business. It's what allows a happy co-existence between online and brick and mortar. Each fulfills a need within the industry - savings, service, higher value-to-cost, in-person inspection, personal selling, etc.
I'd like to address one aspect of your post, then agree with the rest. Shipping. I can only speak of our policy, but when an order is placed, the box will be pulled from inventory, opened, assembled, battery charged (3-6 hours), random batteries tested, bike tested, re-packaged and shipped if it passes inspection. It takes time and a busy shipping area can be a pinch point in the distribution process. All of our shipments require an adult signature for delivery, or a package can be delivered to any FedEx Store, place of work or local LBS. We caution on our shipping page that having someone provide a signature is not sufficient if they can not move the box to a safe location. All shipments are insured. If a bike box is damaged and refused, we'll send another as soon as we have confirmation the first is on its way back. I worked for UPS during college summers and Christmas break. It's brutal how they toss boxes around. It's the number one complaint by manufacturers in this industry - both regular and e-bike. Special packaging is available, but would increase shipping by about $200 per bike. Perhaps I should add that as an option? The packaging is reusable.
Regarding under-estimating delivery - this plagues the industry, but is less noticeable at an LBS because you only see on the floor what they have, not what is out of stock. That being said, I'd like to validate this with what happened to me at about 4:30am this morning when my phone rang. It was my rep, in tears, telling me she inadvertently caused a delay on my order by trying to do something good. Knowing my emphasis on quality and build, she called in Bafang engineers to inspect and monitor the installation of the torque sensors and programming of the displays, providing in-depth training to the production line. They didn't show up until yesterday. My container was delivered to the factory over a week ago and I thought the order was virtually at the dock, so launched my website on July 4. I had promised myself I wouldn't be one of those people always posting about delays and waited until I "knew" they were done - yet here I am with a new completion date of July 14. Oh, and the lights were the wrong voltage so they will be expressed on August 4, after the bikes arrive. I can't even start re-taking photos or attending the shows I'm booked for. So yeah, that sucks. And now I'm "that guy."
You've also inspired me to write some blog posts about the hierarchy of parts by major companies like Shimano and Tektro; showing my e-bikes with various sized people on them and educating more. Even if people don't buy from me, if I can help them get the e-bike they want, that's cool too. I just want people to be happy with what they get, not wishing it was something better. And that's my niche. People on a budget who know what they want and are looking for the best value and quality for their money. Other consumers will catch on eventually, but people who have been stuck buying something less than they want because they can't afford what they want... That's my life. Those are my people and who I started this business to serve.
My biggest problem is explaining that my e-bike has the intuitive response of a mid-motor with a torque sensor, but has a rear hub motor and a throttle. There are no e-bikes at retail like them - they're Franken-bikes.
I'm truly happy you got the service you require, a dealer you trust and a bike that you love!
Now if you'll excuse me, I have mud on my face to clean up...