If SUVs are so great why doesn't Lamborgini make one? Pretty silly huh?
How in the world is Shimano making a hub motor a measure of reliability or good performance? Really? That's rhetorical...
It's pure silliness. Perhaps coming from the world of DIY, custom, and performance eBikes I see it differently.
There's a HUGE market out there that wouldn't give 2 cents for the "innovations" from the makers locking them into an LBS.
Now before we get all twisted, I like ALL eBikes style motors. EACH has a firm place in the market in performance and usefulness. But I'm completely unwilling to make a single manufacturer a deity.
This smacks of making all sorts of divisions and judgements among eBike riders. But, I guess, these days creating divisions and divisiveness are OK.
Come on, do we really need all the complexity of mid drives to have fun and a good riding bike?
(I do customer support for mid-drive kits for a USA reseller of BBSxx series motors)
Your comparison suggests that you may have missed my point. Lambo only makes sports cars, so I don't expect them to make an SUV. They're hyper focused, and happy in their niche.
Shimano is the opposite of that, they're a generalist. Your comparison would be apt if Shimano only made, say, road components. But they make road, mountain, touring, kids, BMX, you name it. So that invalidates the comparison to Lambroghini, IMO.
Also different is that Lambo only makes parts for the ultra high end of the market. Shimano in contrast makes components for every price point, from bikes that cost $100 (and even less) to bikes that cost $10,000 (and even more). Shimano even make things they're not stoked on, so long as there's a market demanding it, and I provided examples of that in my previous post. The Canadian MSRPs of Shimano rear derailleurs range from $19 for a basic Tourney, to $850 for a Dura-Ace Di2, for example. And, believe it or not, Shimano makes even lower end rear derailleurs that than that $19 Tourney that are specific to department store bikes!
I'm no expert in Shimano's finances, but I'm told that they make more money on the entry-level stuff. So their engineers probably prefer the high-end stuff, but Shimano nonetheless continues to invest in a dizzying array of entry-level product.
If DD hubs are as good a solution as some argue they are, then I'm genuinely surprised that Shimano doesn't appear to be investing in them as a low price-point option to lead into their entry-level mid-drives. That makes me wonder if Shimano knows something that we don't know about their mid-drive road map. Does Shimano anticipate price drops for STePS 5000 that will put pressure on inexpensive hub motors, or even the introduction of a STePS 4000 grade? We've found the entry-level Shimano mid-drive product to be extremely reliable, so perhaps Shimano believes that if they can get the price of quality entry-level mid-drives low enough that the market for entry-level hub motors will be significantly curtailed, and that they intend to do just that? I'm just spit-balling here.
With STePS 5000 and 6100, Shimano has product that goes much lower-spec than either Yamaha or Brose do, and their entry-level options are much more compelling in price-performance than Bosch Active Line. So of the big four, Shimano's shown the keenest interest in investing in the entry-level of the market, yet they're still doing so just with mid-drives. For a company that makes twist shifters despite preferring trigger shifters (as just one example), it's genuinely fascinating and thought-provoking for me that they don't appear to be investing in hub motors if they anticipate hub motors remaining either a better or cheaper solution for a significant portion of the market. That makes me question whether Shimano believes hub motors will retain either advantage.
Mind you, Shimano may announce a bunch of hub motor product tomorrow. So like I say, I find this thought provoking. I feel like some people read more into my comment than was there, and got a bit triggered by it. Maybe I reopened some old wounds. If so, sorry about that!
And despite assertions to the contrary, this isn't Shimano fanboyism on my part. My go-to e-bikes for my personal use up until now have had Bosch and Brose motors, and Shimano's done some things that I strongly disagreed with with in the past (don't get me started on Shimano and Chain Reaction!) that have had significant negative effects on my business. But I am open to their product when it's good. So a Shimano fanboy I am *not*. I mention Shimano only because they're clearly the ones interested in the entry level, by doing a wider range of spec than either Yamaha or Brose, and pushing to lower price points than Bosch. So of the big four, Shimano is the only one I expect might be willing to look at hub motors. That's the reason for me calling out Shimano, not fanboyism.
If Shimano came out with a hub motor that was very high quality, had broad parts availability (and a promise that we could service those motors for years into the future), and let us hit attractive price points or bring in consumers who were better served by that product than a mid-drive product, I'd be very excited about that. But thus far Shimano's made no such announcement, despite a history of that kind of behaviour in their other bicycle categories. That's interesting and worthy of further discussion, IMO.