You can certainly ask for a better price. The bike business is hurting big time so be wary of dealers who constantly discount as it may be a sign of financial distress. A more important question to ask is how they handle warranty service and whether they cover labor. A few more questions would be: a) do they offer warranty pick up and delivery b) do they offer financial assistance (no interest pay over time e.g.), c) do they have a roadside assistance program in case you have problems on the road, d) are they any free maintenance programs for buying a bike, and e) do they offer special pricing on accessories (many stores will offer a discount on accessories for buying a bike from them)