Polaris acquired electric motorcycle company Brammo

Polaris killed their ebike line (now PIM) and also their electric motorcycle line. Both poorly marketed and executed. Quite disappointing.
 
Polaris killed their ebike line (now PIM) and also their electric motorcycle line. Both poorly marketed and executed. Quite disappointing.
Polaris has always cut and run when profit margin is thin. Their stock has had a rough year, but has performed well over the long haul. Buyers of their products have to always wonder if a given line will be there in future. Victory MC is a good example. A few years after buying the new Indian MC brand they shut the doors on Victory. If they can't take a significant market share from HD, Indian won't make it. They make good stuff, just short sighted, or impatient.
 
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