Harley-Davidson officially spins off new electric bicycle company with stunning first model

Here is the first official test drive on Electrek... check on the video review below.
The thick downtube styling reminds me of the Specialized Como design a bit. ;)

electrek.co

Serial 1 (formerly Harley-Davidson) e-bikes unveiled, and we got the first ride

Don’t call them the Harley-Davidson electric bicycles anymore! Despite spending their first two years of development as an H-D project,...
electrek.co electrek.co


1605551075443.png
 
FlatSix911 said:
A very nice concept bike, however a bit disappointing that the real model will have to wait until March 2021.

electrek.co

Harley-Davidson officially spins off new electric bicycle company with stunning first model

This is it. Harley-Davidson has been teasing us with the prospect of their own in-house electric bicycles for over two...
electrek.co electrek.co

The new e-bike brand from H-D actually began life as a skunkworks project in Harley-Davidson’s Product Development Center. As the company explained, they began with “a small group of passionate motorcycle and bicycle enthusiasts working with a single focus to design and develop an eBicycle worthy of the Harley-Davidson name.” Ultimately, they decided along with H-D to spin off the brand into a dedicated electric bicycle company that could focus purely on delivering a premium e-bike product and experience.

In addition to Aaron Frank, other major players from H-D’s in-house e-bike program that made the jump to Serial 1 Cycle Company include Jason Huntsman, president; Ben Lund, vice president; and Hannah Altenburg, lead brand marketing specialist. Serial 1 will officially debut its first electric bicycle models for consumers in March 2021. For now, the company is showing off its first prototype model, which the brand describes as “a styling exercise, not necessarily intended for mass production.”

This prototype has been styled after that original 1903 Serial Number One motorcycle from Harley-Davidson. But interestingly, we can see that it shares the same frame as one of the original three electric bicycle prototypes that I spied last year at the 2019 EICMA Milan Motorcycle Show.


View attachment 69809
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Where's the battery? If it's as tiny as it must be to fit in this concept bike, methinks this bike won't go very far.... I hope they don't repeat the mistakes of Faraday. Not many ebikers are urbanites who only want to go a few miles... many are suburban commuters and recreational riders who need solid battery life.
 
ebikemom said:
Where's the battery? If it's as tiny as it must be to fit in this concept bike, methinks this bike won't go very far.... I hope they don't repeat the mistakes of Faraday. Not many ebikers are urbanites who only want to go a few miles... many are suburban commuters and recreational riders who need solid battery life.
Click to expand...
Watch the video posted above!
 
ebikemom said:
Where's the battery? If it's as tiny as it must be to fit in this concept bike, methinks this bike won't go very far.... I hope they don't repeat the mistakes of Faraday.
Not many ebikers are urbanites who only want to go a few miles... many are suburban commuters and recreational riders who need solid battery life.
Click to expand...
Did you see the size of the Downtube... you could probably manage an internal 1000Wh battery. ;)
 
MMC said:
Aesthetically it's not really doing anything for me. The oversized bottom bracket box is really an eyesore.
Guess their battery designers decided on making theirs a big honking block versus going the normal long bread-loaf style approach.

Pricing
Mosh/Cty = $3400
Rush/Cty Speed = $5000
Rush/Cty = $4500
Rush/Cty Step = $4400
www.forbes.com

Harley-Davidson’s ‘Serial 1’ Details New Ebikes With Specs, Prices—And A Cool Surprise

Harley-Davidson's new ebike brand, Serial 1, has revealed four new bike models, including one that will appeal to riders who thought that there could never be an ebike for them (you know who you are). Prices and specifications were also released.
www.forbes.com www.forbes.com
Click to expand...
reed scott said:
I'm sure they will sell lots and lots of them. Not to bicycle aficionados however. Road or MTB.
These are normies bikes who do not care about the art of the bicycle. I actually see them as pretty ugly.
Click to expand...
I agree... the design is a bit too chunky for my eye. o_O

I see these as an additional bike in the garage for HD fans.
 
Ravi Kempaiah said:
It looks like a Brose motor to me.
They have used a single speed rear hub but I am sure they could do something like the Enviolo or other hub.

Building a reliable motor system from scratch when the company is in red would make little sense. Their Live-wire motorcycle did not sell as they expected and I hope they learnt some lessons from that.
Click to expand...
Looks like my hunch was right ;)

It's a decent spec bike from a well-known brand.
 
Impressive offerings for their very first generation of ebikes.

Would have liked to see derailleur option but HD has a long history with gates belts supposedly.
 
MMC said:
I think that's an upgrade option as they may all come with the 529wh battery, Not quite sure
Click to expand...
According to Electrek... ;)

Two different packs were developed with 529 Wh and 706 Wh capacities, and they can be interchanged between the models.

The 20 mph (32 km/h) MOSH/CTY and RUSH/CTY Step-through both come standard with the 529 Wh pack,
while the 28 mph (45 km/h) RUSH/CTY Speed and the 20 mph (32 km/h) RUSH/CTY both sport the larger 706 Wh batteries.
 
They’re trying to play the “it’s an HD“ and the “it’s not an HD“ cards simultaneously. They’ll get lots of buyers who are HD owners.
Some interesting design ideas but I’m surprised they didn’t add turn signals to the tail lights and that they aren’t doing an advanced suspended version. I do like how low/confined the battery is. Where are they built? Overall, I’d be nervous buying from a new company spun off an old company that’s in major financial trouble.
 
Dallant said:
They’re trying to play the “it’s an HD“ and the “it’s not an HD“ cards simultaneously. They’ll get lots of buyers who are HD owners.
Some interesting design ideas but I’m surprised they didn’t add turn signals to the tail lights and that they aren’t doing an advanced suspended version. I do like how low/confined the battery is. Where are they built? Overall, I’d be nervous buying from a new company spun off an old company that’s in major financial trouble.
Click to expand...
Don’t worry about HD going out of business, their ebikes or atleast one of them has a bullet proof nuvinci hub.
 
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