They're usually tubeless ready, which means tubeless capable wheels and tyres but delivered with inner tubes in place. It's an additional step to convert them. The shop can do it or try yourself. You'll need valves, sealant and rim tape to cover those spoke holes. It's very rare for any bike across any brand to be handed over tubeless unless you've requested it.
Looks like a good seal on that tyre bead. You shouldn't have to cut it off (handy advice in retrospect). The Rekons are excellent tubeless tyres. In your case try a clamp or pliers to really grab a hold of that tyre and pull away from the rim. A second person holding the rim down may help.
One option for difficult beads in the future is to lay the tyre down flat and carefully step on the tyre with your foot. That usually does the job.